If a tree falls in the woods does it make a noise? That is the age-old question we like to apply to good content.
“If you write good content, will google rank you?” The answer to both questions…Maybe.
Search engines win, like every business, when their customers are happy. In Google’s case, it wants you to find what you are looking for. The search engine measures it by clicks back, time on content, and relative popularity.
On the last point, a computer knows that content is popular is by the volume and credibility of those who link to it. In other words, backlinks. Backlinks might be the single best way to get google to rank you. One expert went so far as to say that “the number of domains linking to a page correlated with rankings more than any other factor.”
Wikipedia defines backlinks this way – “A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google’s PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.
Some other words for backlink are incoming link, inbound link, inlink, inward link, and citation.”
Here are some tricks to successful back links:
1. Focus on your target
2. Be creative and unique
3. Be consistent to your brand
4. Grow relationships so others will link to you
5. Build an email list – this creates regular traffic back
6. Promote your content – social and paid (if necessary)
So next time you are working on your content and traffic strategies, give us a call at Theme. Not only can we help you create killer content, but we’ll jump-start your traffic with backlinks and other tactics.