Search Engine Optimization (SEO) is one of the most important yet misunderstood aspects of digital marketing and website building. SEO is not a get rich quick scheme, nor is it a race to go viral with the perfect combination of magic words. It also is not about manipulating search engine results to end up at the top. SEO is, rather, a long term plan that is more similar to saving with compound interest than it is like winning the lottery: by focusing on the fundamentals and building out quality content that will keep users engaged, you will start to see results that will only magnify as you stay consistent.
Now the only questions are a) what exactly are these “fundamentals” and b) how do we know which content and keywords will drive results in the long run?