Why should your business use social media marketing? It’s all about the numbers. Facebook at 14 years old has grown to an eye-popping 2.27 billion monthly active users, with 1.49 billion daily active users across the world. That’s 30 percent of the world’s population...
Content marketing is a proven and powerful tool. Good content works on many levels, from building brand reputation and fostering increased brand loyalty to increasing leads, conversions and customers, and optimizing SEO efforts. Content marketing also is one of the...
Page speed, or page load time, is the amount of time it takes for your site’s pages to fully display on users’ web browsers. Google’s algorithms use page load time as a factor in ranking page relevance. Slow page speed results in fewer pages crawled during search,...
Email marketing is an extremely cost-effective way to engage existing customers and turn prospects into paying customers. But regardless of how relevant your content is to your target audience, there’s always a percentage of people who won’t open your e-blasts. Follow...
All too often companies make the mistake of focusing solely on crucial business metrics such as increasing sales and generating additional revenue. Their social media, PR and other marketing efforts reflect this singular focus, which actually limits their reach. One...
In this post we’ll take a look at the importance of standardizing your site’s URLs, as well as ensuring they are short and readable. These are two crucial – and simple – steps to boosting your site’s search engine optimization. The importance of URL structure URLs are...
