by Christina Boothe | Jul 25, 2018 | Uncategorized
Some of today’s most well-known companies arose from the ranks of challenger brands to become brand giants. However, these former challenger brands were once far from being industry leaders—they were startups with visionary leaders whose execution and timing proved...
by Christina Boothe | Mar 28, 2018 | Uncategorized
Page speed, or page load time, is the amount of time it takes for your site’s pages to fully display on users’ web browsers. Google’s algorithms use page load time as a factor in ranking page relevance. Slow page speed results in fewer pages crawled during search,...
by Christina Boothe | Mar 20, 2018 | Uncategorized
Study Examines Why Fake News Spreads Quickly, Which Is Why Experts Say You Must Be Proactive The term “Fake News” emerged into the public lexicon in recent years because of its impact on the political landscape. Now three MIT researchers have published the results of...
by Christina Boothe | Mar 14, 2018 | Uncategorized
Email marketing is an extremely cost-effective way to engage existing customers and turn prospects into paying customers. But regardless of how relevant your content is to your target audience, there’s always a percentage of people who won’t open your e-blasts. Follow...
by Christina Boothe | Mar 1, 2018 | Uncategorized
All too often companies make the mistake of focusing solely on crucial business metrics such as increasing sales and generating additional revenue. Their social media, PR and other marketing efforts reflect this singular focus, which actually limits their reach. One...
by Christina Boothe | Feb 13, 2018 | Uncategorized
In this post we’ll take a look at the importance of standardizing your site’s URLs, as well as ensuring they are short and readable. These are two crucial – and simple – steps to boosting your site’s search engine optimization. The importance of URL structure URLs are...
