by Christina Boothe | Nov 29, 2018 | Uncategorized
Content marketing is a proven and powerful tool. Good content works on many levels, from building brand reputation and fostering increased brand loyalty to increasing leads, conversions and customers, and optimizing SEO efforts. Content marketing also is one of the...
by Christina Boothe | Mar 28, 2018 | Uncategorized
Page speed, or page load time, is the amount of time it takes for your site’s pages to fully display on users’ web browsers. Google’s algorithms use page load time as a factor in ranking page relevance. Slow page speed results in fewer pages crawled during search,...
by Christina Boothe | Mar 14, 2018 | Uncategorized
Email marketing is an extremely cost-effective way to engage existing customers and turn prospects into paying customers. But regardless of how relevant your content is to your target audience, there’s always a percentage of people who won’t open your e-blasts. Follow...
by Christina Boothe | Mar 1, 2018 | Uncategorized
All too often companies make the mistake of focusing solely on crucial business metrics such as increasing sales and generating additional revenue. Their social media, PR and other marketing efforts reflect this singular focus, which actually limits their reach. One...
by Christina Boothe | Feb 13, 2018 | Uncategorized
In this post we’ll take a look at the importance of standardizing your site’s URLs, as well as ensuring they are short and readable. These are two crucial – and simple – steps to boosting your site’s search engine optimization. The importance of URL structure URLs are...
by Christina Boothe | Jan 27, 2018 | Uncategorized
Want to Increase SEO Traffic? Optimize Your Web Site for Mobile Users Mobile has completely changed how we use digital media. In many countries, there are far more smartphones than desktop computers. That means the largest percentage of visitors to your site are...
