SEO: Increase Page Load Speed to Boost Ranking

SEO: Increase Page Load Speed to Boost Ranking

Page speed, or page load time, is the amount of time it takes for your site’s pages to fully display on users’ web browsers. Google’s algorithms use page load time as a factor in ranking page relevance. Slow page speed results in fewer pages crawled during search,...
Tips to Boost Email Open and Click-Through Rates

Tips to Boost Email Open and Click-Through Rates

Email marketing is an extremely cost-effective way to engage existing customers and turn prospects into paying customers. But regardless of how relevant your content is to your target audience, there’s always a percentage of people who won’t open your e-blasts. Follow...
Use Keywords to Strengthen Your Company’s Story

Use Keywords to Strengthen Your Company’s Story

All too often companies make the mistake of focusing solely on crucial business metrics such as increasing sales and generating additional revenue. Their social media, PR and other marketing efforts reflect this singular focus, which actually limits their reach. One...
SEO: Standardizing and Shortening URLs

SEO: Standardizing and Shortening URLs

In this post we’ll take a look at the importance of standardizing your site’s URLs, as well as ensuring they are short and readable. These are two crucial – and simple – steps to boosting your site’s search engine optimization. The importance of URL structure URLs are...
SEO: Optimization for Mobile Users

SEO: Optimization for Mobile Users

Want to Increase SEO Traffic? Optimize Your Web Site for Mobile Users Mobile has completely changed how we use digital media. In many countries, there are far more smartphones than desktop computers. That means the largest percentage of visitors to your site are...