Social media platforms allow small and large businesses to create and share a wide range of content that helps drive increased traffic to your site and also organically boosts your site’s search engine ranking. Think of a share as a sort of “digital referral” for your...
Study Examines Why Fake News Spreads Quickly, Which Is Why Experts Say You Must Be Proactive The term “Fake News” emerged into the public lexicon in recent years because of its impact on the political landscape. Now three MIT researchers have published the results of...
Email newsletters are the bread and butter of content marketing. Email is a dominant form of communication in business, and a well-written, personalized email newsletter is one of the most cost-effective methods to connect with your target audience and increase reach,...
The most valuable and influential companies worldwide have created brands in order to differentiate themselves and become more than their products, but how do companies or individuals establish brands in the first place? Brands represent an intersection between...
Content marketing is a proven and powerful tool. Good content works on many levels, from building brand reputation and fostering increased brand loyalty to increasing leads, conversions and customers, and optimizing SEO efforts. Content marketing also is one of the...
