THE AMPLIFIER

Tips to Boost Email Open and Click-Through Rates

Tips to Boost Email Open and Click-Through Rates

Email marketing is an extremely cost-effective way to engage existing customers and turn prospects into paying customers. But regardless of how relevant your content is to your target audience, there’s always a percentage of people who won’t open your e-blasts. Follow...

Use Keywords to Strengthen Your Company’s Story

Use Keywords to Strengthen Your Company’s Story

All too often companies make the mistake of focusing solely on crucial business metrics such as increasing sales and generating additional revenue. Their social media, PR and other marketing efforts reflect this singular focus, which actually limits their reach. One...

SEO: Standardizing and Shortening URLs

SEO: Standardizing and Shortening URLs

In this post we’ll take a look at the importance of standardizing your site’s URLs, as well as ensuring they are short and readable. These are two crucial – and simple – steps to boosting your site’s search engine optimization. The importance of URL structure URLs are...

SEO: Optimization for Mobile Users

SEO: Optimization for Mobile Users

Want to Increase SEO Traffic? Optimize Your Web Site for Mobile Users Mobile has completely changed how we use digital media. In many countries, there are far more smartphones than desktop computers. That means the largest percentage of visitors to your site are...

SEO: Technical Tips

SEO: Technical Tips

Your efforts to provide great SEO optimized content won’t help if your site has roadblocks that make it hard for users to navigate or understand your content. Ever return to a restaurant where you had a bad meal? Not likely. Happy customers are return customers, and...

Attracting a Highly Targeted Niche: the RIGHT Social Media Platform

Attracting a Highly Targeted Niche: the RIGHT Social Media Platform

In our last blog we examined in detail how to create highly targeted content that helps business owners increase their following on social media – and grow new avenues of revenue or customers. Now we’ll look at the best places to use that social content. Attracting a...

Speak Directly to Your Target Audience

Speak Directly to Your Target Audience

Building a large – and high-quality -- social media presence is an important marketing tool for both well-established and startup businesses. But you don’t have to hire an experienced social media manager to build and grow a loyal following on social media. In this...

SEO: Using Backlinks to Boost Search Traffic

SEO: Using Backlinks to Boost Search Traffic

If a tree falls in the woods does it make a noise? That is the age-old question we like to apply to good content. "If you write good content, will google rank you?" The answer to both questions...Maybe. Search engines win, like every business, when their customers are...

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