THE AMPLIFIER

Social media platforms allow small and large businesses to create and share a wide range of content that helps drive increased traffic to your site and also organically boosts your site’s search engine ranking. Think of a share as a sort of “digital referral” for your...

Study Examines Why Fake News Spreads Quickly, Which Is Why Experts Say You Must Be Proactive The term “Fake News” emerged into the public lexicon in recent years because of its impact on the political landscape. Now three MIT researchers have published the results of...

Email newsletters are the bread and butter of content marketing. Email is a dominant form of communication in business, and a well-written, personalized email newsletter is one of the most cost-effective methods to connect with your target audience and increase reach,...